Drift templates

14 colours, all from Drift's own declared tokens; 19 text styles measured from Drift's 2026 sends.

The strongest recent flash sale: 4th of 18 flash sale sends to Actives on click rate in the last 365 days (1.75% vs a 0.81% median), and 2nd on Actives, 1st on Resubs by attributed revenue per delivered.

Cadence: about monthly and in bursts: a launch to Actives, Leads and Resubs, then one to three follow-ups 1 to 6 days later (last chance, ends tomorrow, final hours); 2026: Jan 30, Mar 20, May 9, Aug 6, Aug 27, Sep 24, Oct 2. The same two modules carry seasonal sales (Labor Day, Black Friday) with their own offer

Modules

Best Limited Drop click rate on Actives in the last 365 days (1.73% unique clicks per delivered vs a 1.01% median over 45 sends) and the newest strong drop; its general availability follow-up ranks first in the type.

Cadence: about one drop a month (2026: May, June twice, July, August, September) to Actives, Leads and Resubs, four sends per drop: VIP early access, general availability 1 to 2 days later, a reminder about 10 days in, final hours on the last day; same layout every step

Modules

The newest Scent of the Month launch, in the layout every 2026 launch shares; on Resubs it ranks 5th of 21 Scent of the Month sends by attributed revenue per delivered, with a mid-pack click rate (0.39% vs a 0.40% median).

Cadence: monthly to Leads and Resubs (Actives now and then): the launch on or near the 1st (05-01, 06-01, 07-02, 08-01, 09-01, 10-01 in 2026), a reminder 9 to 15 days later that often adds the offer strip, and final hours or last chance in the month's last days; same layout every step

Modules