Drift templates

Changed: Labels are now 16px (your call). New styles, all measured on Drift's sends: Offer badge (Medium 35), Label medium 16, Label 17, Label 18, Badge price (Bold 20) and Badge price large (Bold 31). New colour: Terracotta bright #B45A36 for IT'S BACK. Drift's terracotta rule gets a one-line exception for that headline; accent text on dark stays beige or white everywhere else.

15 colours: Drift's own declared tokens plus one measured on the flash sale send; 25 text styles measured from Drift's 2026 sends.

Changed: 20% OFF is no longer bold: the send's Medium 35. IT'S BACK is the send's light terracotta, not white.

The strongest recent flash sale: 4th of 18 flash sale sends to Actives on click rate in the last 365 days (1.75% vs a 0.81% median), and 2nd on Actives, 1st on Resubs by attributed revenue per delivered.

Cadence: about monthly and in bursts: a launch to Actives, Leads and Resubs, then one to three follow-ups 1 to 6 days later (last chance, ends tomorrow, final hours); 2026: Jan 30, Mar 20, May 9, Aug 6, Aug 27, Sep 24, Oct 2. The same two modules carry seasonal sales (Labor Day, Black Friday) with their own offer

Modules

Changed: Short labels at 16px or the send's size: notes and add-on lines Medium 16, the strip and WOOD/STONE Bold 17. Price badges now Bold 20 and 31 as in the send (were Medium 20 and 28).

Best Limited Drop click rate on Actives in the last 365 days (1.73% unique clicks per delivered vs a 1.01% median over 45 sends) and the newest strong drop; its general availability follow-up ranks first in the type.

Cadence: about one drop a month (2026: May, June twice, July, August, September) to Actives, Leads and Resubs, four sends per drop: VIP early access, general availability 1 to 2 days later, a reminder about 10 days in, final hours on the last day; same layout every step

Modules

Changed: Note names smaller (Medium 16, your comment). Step titles Bold 18 as sent, offer strip Bold 18.

The newest Scent of the Month launch, in the layout every 2026 launch shares; on Resubs it ranks 5th of 21 Scent of the Month sends by attributed revenue per delivered, with a mid-pack click rate (0.39% vs a 0.40% median).

Cadence: monthly to Leads and Resubs (Actives now and then): the launch on or near the 1st (05-01, 06-01, 07-02, 08-01, 09-01, 10-01 in 2026), a reminder 9 to 15 days later that often adds the offer strip, and final hours or last chance in the month's last days; same layout every step

Modules